Don’t Let Her Go

Each one of us has a special someone whom s/he wants to keep in  life no matter what.

But this post is not about that special someone. This is something that is critical to have if we want to keep that special someone in our life. Yes, that is $$$! 🙂

Watch this 2:45 secs short ad-film starring Amitabh Bachchan, Isha Kopikar and Kangna Ranaut amongst others.

This ad film is a great example of how two totally separate concepts can be connected to make an emotional impact.

This ad film has a simple message: Cleanliness is Godliness. The way they have delivered the message is awesome!

The Ad shows some specific use cases of how a common person does not care much about cleanliness at the same time s/he is worshiping Goddess Laxmi.

The punch? Immediately after the act of an uncleanliness, Goddess Laxmi goes away. The hashtag then reads #DontLetHerGo … pretty interesting way of communicating that if you don’t keep your surroundings clean, you will get poorer.

And no one wants their richness, no matter how little it is, wants to go away.

Lessons:

  1. You can connect two different dots to communicate an impactful message
  2. Provoking emotion is a great way to cause the change
  3. When the legend – Amitabh Bachchan – appeals in his touching way, “It is now time that we all come together to make India a dream country…a clean country so please support this cause!”, people like me cannot stop themselves from not only sharing the film but writing a thing or two about it!
  4. Great marketing is what invokes people’s emotions … if the message comes from a legend, people will listen to it with bias. Bias is one of the most powerful marketing tools!

Ok so we have learned a thing or two from this impactful ad now let’s make our homes, offices, and surroundings clean and #DontLetHerGo 🙂

The Tao of Understanding

The Tao of Understanding

When you understand kindness as kindness, mercilessness arises
When you understand love as love, hatred arises

Thus Happiness and Unhappiness produce each other
Right and Wrong bring about each other
Light and Dark reveal each other
Health and Illness reflect each other

The words have limitations
The written things have limitations
The said things have limitations
The understanding has limitations

Therefore the key
is not to “understand” such things

But to “experience” them …

Understanding goes away; experiences do not.

The Tao of Understanding is
not to try to understand the things,
but to experience them.

Concept Inspiration: Lao Tzu

ON UNACCEPTANCE

A Lion is a Lion, there is no question of him being anything other than a Lion.

And the potato is a potato. Neither does the Lion ever try to become a potato nor does the potato ever try to become a Lion.

unacceptance

Hence, there is no anxiety between Lions and the potatoes. They don’t need an Arbiter to resolve their internal problems if there are any.

A Lion respects the potato and the potato respects the Lion. They respect each other so much that they even do not eat each other.

The whole world seems to have a clear understanding of the distinction between a Lion and the potato except men.

Men have their insistence: “You must be doing this particular thing (because I think it is right)!”

Men want other people to behave in a particular way –  in the name of society, in the name of tradition, in the name of relationship, or in the name of love …

And the struggle begins: you are torn between who you are and what you must be doing according to the other human beings.

The MUSTS don’t enjoy a good relationship with ‘is’ (being).

If you think about the Lion and Potato example, it’ll become obvious that you cannot be anything other than who you are.

Once this is clear, there is no fight. There is no stress. Nothing is to be proved. Nothing more is to be accepted. What remains is pure YOU and your reality, no matter how beautiful or ugly that is.

So, can a Lion learn from the Potato?

Sure, it can if he wants to but it is not a must for the Potato to learn from the Lion. Potato does not become inferior or unimportant if it learns nothing from the Lion.

Same is the case with Lions. Did you get it?

Unfortunately the MUSTS of the past have taught us to ignore the simple things like this distinction and we try to turn others into something they are not.

The result?

Certainly, something that is not natural.

Will such results make you feel accomplished, happy or loved?

No?

Then why practice MUSTS?

3 Days Bachelor Trip to Diu

Are you still close friends with people with whom you went to college?

If yes, and if you’re still looking forward to creating new life experiences with them, you’re fortunate.

“Friends are the family you choose.” ~Jess C. Scott, The Other Side of Life

In friendship, you don’t “have to” take any actions. You take particular actions because you “want to” take them.

In friendship, there are no social boundaries, no looking good, just pure you … Imperfect and vulnerable.

And that’s the beauty of it. I am fortunate enough to have a few such friends who have been with me in thick and thin times and my words always fall short to describe our friendship.

Though physical distance has increased over the years as I relocated to Ahmedabad 9 years ago, there hasn’t been any mental distance whatsoever and we have always enjoyed spending time with one another.

For last 3 years, at least once per year, we choose to spend time … just 2-3 days … alone. Without anyone’s spouse, children or any other family members.

Idea is to recreate the carefree and stressless life experiences again without much worrying about Bank balances, the decreased amount of investments or increased size of the belly.

2nd weekend of July 2016 enjoyed one such trip. On Friday, we started from Rajkot, drove to Diu via Sasan/Gir, and returned on Sunday.

While the places we visited were good, the memories we created together are priceless. Here is a PhotoLogue of our trip:

The Wait of the Peacock

Spotted a beautiful peacock waiting for the rain.

wait of a peacock

Observed him for a few mins: apparently, he had no reasons to be unhappy but like most human beings, he was not at its happiest.

The reason?

The rain hadn’t come yet.

He was waiting for the rain to come. He was waiting to dance with all his craziness. He was waiting for his peahen to notice him and talk to him at the earliest.

But there was no rain. And there was no peahen.

When the peacock opens his feathers, he becomes vulnerable. Scary animals such as Tigers can target him easily when he is vulnerable … but he’s okay with it. All he wants is the rain so he can dance and bring his head, heart, and soul together in the moment.

The peacock is not only waiting for the rain, he’s waiting to express himself fully and show his true self to someone who matters to him the most.

The wait of the peacock reminds me that no matter what beauty one possesses or what credentials one has acquired in his life, he always wants something else to include in his being.

Like the peacock needs the rain and a peahen to participate in the experience he wants to create, humans too need others to participate in the experiences they want to create.

The best way to deal with it is to accept it that it is okay to be vulnerable.

Being vulnerable does not make a man (or a woman) weak, in fact, it makes them strong and opens them to newer possibilities.

Vulnerability attracts.Vulnerability connects. Vulnerability creates.

Vulnerability creates new life experiences.

Sometimes, it is okay to wait. Sometimes, it is okay to be vulnerable. Sometimes, it is okay to let things happen … but it is not okay to stop doing your part.

The peacock waits for the rain but does not stop singing to call the rain. This is very important. When you’re waiting for an external circumstance to turn favorable, you should not stop doing your efforts.

That’s one thing we can learn from the wait of the peacock – depend on others, but continue doing your part.

And one day, you’ll find your rain … and your peahen!

The Hiking Journey

On that day, I decided to hike.

I went to an unknown mountain and started my hiking journey. The landscape was rough with steep hills and intense rocks.

I climbed over aged trees and dabbled through wild waters.

The Obstacles

Often times, I was hurt, discolored and bruised.

It felt like I was trapped and blocked by the giant rocks.

During the journey, many times, this thought tried to take me over: Give Up, Give up, Give up!

The Contemplation

I contemplated and heard a voice from within: “Oh my dear hiker, I’m with you. Keep hiking!”

And I kept hiking.

The obstacles became more and more trivial as I continued forward.

Then out of nowhere, came a meadow. The stream of light enlightened the path and it highlighted a rivulet surrounded by the greenest grass, tasty fruits,  fresh flowers, and shelter.

hiking

May the hiking journey continue …

If you’re a hiker like me, and you haven’t seen a light yet, believe that it will come.

Don’t give up. Keep faith in your ability to climb an uncertain next peak of the mountain you’ve chosen to climb.

Let your dreams, not your fears lead your way.

May the hiking journey continue …

The Sun, the Lake and the Celebration – A Photo Story

It was a fine morning when the Sun and Lake were talking with each other.

Using a strange language. The language without the words.

It was a pure language of enthusiasm, discovery and love.

It was a language that every mindful creature knew how to speak.

It was a language that every mindful creature knew how to interpret.

It was a language that every mindful creature knew how to celebrate. So here goes the celebration, between the Sun and the Lake:

The Sun and The Lake

“I’m seeing the beginning of me within you,” The Sun said to the Lake.

“I’m the one who always had you,” replied the Lake,

“But you’re seeing me this morning :p.”

“But nonetheless, it’s a good omen (y),” added the Lake.

“Oh, you’re very much like me, little Lake,” said the Sun.

“Nope, you’re somewhat like me,” replied the Lake, “Don’t you see my reflection within you?”

And the wise Sun was speechless.

The little Lake was speaking the language he knew well.

It was the language of the soul.

It was the language that radiated the ambition and the enthusiasm, of things being created with love and purpose, and as part of a search for something believed in, desired and being achieved.

“All things are one,” whispered the Lake, “Celebrating the warmth of the Sun within it.”

“All things are one,” received the Sun, “Celebrating the beginning of the Lake within him.”