in Marketing

Don’t Let Her Go

Each one of us has a special someone whom s/he wants to keep in  life no matter what.

But this post is not about that special someone. This is something that is critical to have if we want to keep that special someone in our life. Yes, that is $$$! 🙂

Watch this 2:45 secs short ad-film starring Amitabh Bachchan, Isha Kopikar and Kangna Ranaut amongst others.

This ad film is a great example of how two totally separate concepts can be connected to make an emotional impact.

This ad film has a simple message: Cleanliness is Godliness. The way they have delivered the message is awesome!

The Ad shows some specific use cases of how a common person does not care much about cleanliness at the same time s/he is worshiping Goddess Laxmi.

The punch? Immediately after the act of an uncleanliness, Goddess Laxmi goes away. The hashtag then reads #DontLetHerGo … pretty interesting way of communicating that if you don’t keep your surroundings clean, you will get poorer.

And no one wants their richness, no matter how little it is, wants to go away.

Lessons:

  1. You can connect two different dots to communicate an impactful message
  2. Provoking emotion is a great way to cause the change
  3. When the legend – Amitabh Bachchan – appeals in his touching way, “It is now time that we all come together to make India a dream country…a clean country so please support this cause!”, people like me cannot stop themselves from not only sharing the film but writing a thing or two about it!
  4. Great marketing is what invokes people’s emotions … if the message comes from a legend, people will listen to it with bias. Bias is one of the most powerful marketing tools!

Ok so we have learned a thing or two from this impactful ad now let’s make our homes, offices, and surroundings clean and #DontLetHerGo 🙂